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Overview: 2026 Q1 FEP Report

Donors

-0.8%

(Typical org 0.0%)

YOY change

Donors

Explore the latest Donor trends

Dollars

+4.3%

(Typical org +3.2%)

YOY change

Dollars

Explore the latest Dollar trends

Retention

-0.0 p.p.

(Typical org – 0.1 p.p.)

YOY change

Retention

Explore the latest Retention trends

The Q1 FEP Report is generated using a new methodology. Read more about these changes here.

Dataset Overview
Donors

3.2M

Dollars

$3.5B

Organizations

15.7K

  • Growth remains strong, but some of it was likely borrowed from a hot Q4. Total giving grew +4.3% YoY, decelerating from +5.4% in 2025 and +10.4% in 2024. Some of the exceptional late-2025 growth may reflect donors accelerating gifts ahead of anticipated tax law changes — meaning part of that momentum was pulled forward rather than newly generated, and the second half of 2026 could prove tougher as a result.
  • Donor count fell an estimated -0.8% YoY, from -2.3% a year earlier — a plateau, not yet a turnaround. This is the shallowest decline since 2024’s flat performance, indicating a stabilization signal rather than a confirmed recovery. This was driven by positive YoY growth in existing donors, while new donor counts continued to decline. It may also partly reflect growing sector investment in mid-level donor stewardship.
  • Retention is steady, but new-donor conversion is still the sector’s pain point. Retention held essentially flat at 18.0% (-0.0 p.p.), continuing a gentle drift down from 2024’s high of 18.2%. The more urgent priority is converting new donors into repeat givers — including locking in monthly-sustainer commitments at the point of acquisition — since aggregate retention gains won’t offset a persistently weak first-to-second-gift conversion rate.

There was an estimated 4.3% increase in dollars raised in Q1 2026 compared to the same period in 2025: still healthy but decelerating from 5.4% growth a year earlier and 10.4% the year before that. It’s a sign that at least some of the exceptional late-2025 surge may have been donors pulling gifts forward, ahead of anticipated tax law changes, rather than genuinely new giving.

Donor counts, meanwhile, fell an estimated 0.8% from the previous year, an improvement from the 2.3% decline seen a year earlier. However, this was driven by growth in the existing donor segment, while new donor acquisition continued to decline. The improvement appears concentrated among mid-level donor segments, suggesting the sector’s growing investment in stewardship and personalization for that tier may be starting to pay off.

In anticipation of the upcoming Giving season, these trends call for a two-track response. Organizations should treat the moderate donor decline as an early signal to build on, not a problem solved, by doubling down on mid-level stewardship. There’s still a gap to be closed on new-donor acquisition and conversion, ideally by locking in monthly-sustainer commitments at the point of first gift.

Strategic Insights to Strengthen 2026 Fundraising

Strategic Insights

Is your donor stabilization showing up as growth, or just a shallower decline?

One of the most encouraging Q1 2026 trends is that the decline in donor count appears to be moderating. A year ago, donor count was down approximately 2.3%; in the current report, the decline has narrowed to just 0.8%, while total dollars continues to grow at a healthy 4.3%. The sector hasn’t returned to donor growth, but this may indicate that the steep donor losses of recent years are starting to level off. Look at your own numbers: are you seeing a similar plateau, and what’s your plan for turning stabilization into sustained growth through stronger acquisition and retention strategies?

Are you investing enough in mid-level donor stewardship, whatever “mid-level” means for your organization?

The recovery in giving among the groups we define as “Midsize” and “Major” donors is another encouraging trend. It may reflect, at least in part, the sector’s growing investment in mid-level donor programs with more personalization, stewardship, and relationship-building. We can’t attribute the improvement solely to these efforts, but the results are consistent with that growing strategic focus. Where does your own mid-level threshold actually sit, and does your stewardship investment reflect it?

What are you doing about new donor acquisition heading into the year-end?

Despite the encouraging trends above, new donor acquisition remains the sector’s biggest challenge, and much of what we said about this in the Q4 report still holds true. One shift worth considering: focus on converting newly acquired donors into monthly sustainers, either through the initial acquisition offer or through immediate post-acquisition stewardship. Building recurring giving into the relationship from the outset can meaningfully improve long-term retention and donor lifetime value. As you head into the busiest fundraising stretch of the year, what’s your acquisition and conversion strategy, and where is it falling short?

Is your organization prepared for the second half of 2026 to be tougher than the first?

The second half of the year could prove more challenging than Q1. Some of the exceptionally strong year-end giving in late 2025 may have reflected donors accelerating gifts ahead of anticipated tax law changes, meaning some of that giving was pulled forward rather than representing new philanthropic dollars. Regardless of the cause, it’s worth reinforcing messages around impact, need, and the importance of sustained support now, before you’re relying on them under pressure. What would a softer second half mean for your budget, and what are you doing now to prepare?

A note on context: this data doesn’t capture everything shaping your donors’ decisions

Government funding cuts to your subsector, local political or economic conditions, and giving that flows through third-party or corporate platforms without being soft-credited to an individual donor can all move your numbers without showing up here. Before drawing conclusions for your own organization, it’s worth asking what’s happening locally that this report can’t see.

Growth is broadening beyond the biggest donors — but it’s not yet sticking

The Q4 2025 annual report found growth driven almost entirely by Major and Supersize donors. The Q1 2026 data suggests that dependency may be starting to ease: donor counts and dollars grew across Small, Midsize, Major, and Supersize donors this quarter, with only Micro donors ($1–$100) in decline — a meaningfully broader growth base than a year ago. However, retention tells a different story: donor retention actually fell for Small, Midsize, Major, and Supersize donors this quarter, while Micro was the only segment where retention improved.

Initial recommendations for organizations navigating this pattern include:

  • Don’t assume growth in Midsize, Major, or Supersize donors reflects better retention. Instead, audit whether it’s coming from new donor acquisition, gift upgrades, or fewer lapses, before reallocating stewardship budget.
  • Build a dedicated stewardship track for Small and Midsize donors specifically, since retention is currently softening in both tiers, even as dollar totals grow.
  • Keep investing in Micro donor engagement despite the segment’s small dollar share — it’s the only tier where retention actually improved this quarter
  • Each quarter, benchmark retention separately by donor size, to catch early this kind of divergence between growth and loyalty
  • Revisit this pattern at year-end to see whether broader-based growth turns into broader-based retention, or reverts to Major/Supersize dependency