Generosity AI Working Group
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Donors
DoLLARs
Retention
Organizations


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Dollars by Donor Size

Micro

($1 – $100)

-7.9%

YOY Change

1.4%

% of total dollars

Small

($101 – $500)

-3.5%

YOY Change

4.4%

% of total dollars

Midsize

($501 – $5K)

-1.1%

YOY Change

15.5%

% of total dollars

Major

($5K – $50K)

+1.4%

YOY Change

25.3%

% of total dollars

Supersize

($50K+)

+3.0%

YOY Change

53.3%

% of total dollars

  • The strong performance in topline fundraising dollars was driven by strong YoY performance amongst Major and Supersize donors, which saw a 1.4% and 3.0% increase respectively (unadjusted for late data).
  • Collectively, Major and Supersize donors accounted for nearly 80% of all dollars despite accounting for under 4% of all donors.