Dollars by Life Cycle
NEW DONORS
+1.5%
NEW RETAINED DONORS
-2.7%
REPEAT RETAINED DONORS
+2.2%
RECAPTURED DONORS
+0.4%
Unadjusted for late data, fundraising dollars increased across all donor lifecycle segments except new-retained donors. Performance was strongest amongst repeat-retained donors, who contributed over 60% of dollars in 2025.
