Generosity AI Working Group
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Donors
DoLLARs
Retention
Organizations


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Donors
DoLLARs
Retention
Organizations


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Donors by Donation Count

1 Donation

-4.8%

YOY Change

69.3%

% of total donors

2 Donations

-6.5%

YOY Change

13.1%

% of total donors

3-6 Donations

-4.5%

YOY Change

8.7%

% of total donors

7+ Donations

-5.1%

YOY Change

8.8%

% of total donors

  • One-time donors accounted for nearly seven in ten donors in 2025, a similar amount as previous years.
  • Unadjusted for late data, the percent decline in donors was similar across frequency segments, with performance weakest in donors giving twice.