Generosity AI Working Group
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Donors
DoLLARs
Retention
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Donors
DoLLARs
Retention
Organizations


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Donors by Size

Micro

($1 – $100)

-7.9%

YOY Change

49.3%

% of total donors

Small

($101 – $500)

-2.8%

YOY Change

30.8%

% of total donors

Midsize

($501 – $5K)

-1.5%

YOY Change

16.5%

% of total donors

Major

($5K – $50K)

+1.0%

YOY Change

3.0%

% of total donors

Supersize

($50K+)

+2.4%

YOY Change

0.4%

% of total donors

  • In 2025, Micro donors ($1-$100) accounted for just under half of all donors. This represents a decline from 2024, where this donor segment accounted for 50.8% of all donors.
  • Unadjusted for late data, Micro donors experienced the weakest performance with an unadjusted decline of -7.9% in 2025. On the other hand, both Major and Supersize categories of donors saw an increase in donor counts in 2025, relative to 2024.