Generosity AI Working Group
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Donors
DoLLARs
Retention
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Donors
DoLLARs
Retention
Organizations


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Donors Time Series

Change in donors, by year
  • We estimate that the number of donors decreased by 3.6% (±0.5%) YoY through Q4 2025, after adjusting for late-arriving data. (The -5.1% seen in the chart is the unadjusted number).
  • This makes 2025 the fifth consecutive year of donor declines, although this is the third consecutive year where the rate of donor decline has decelerated.
Change in donors, by Month
  • The following chart shows the cumulative year-to-date YoY percentage change in the number of donors for 2023, 2024, and 2025.