Generosity AI Working Group
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Donors
DoLLARs
Retention
Organizations


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Donors
DoLLARs
Retention
Organizations


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Retention Rate by Donation Count

1 Donation

-0.4 p.p.

YOY Change

31.9%

retained YTD

2 Donations

-1.5 p.p.

YOY Change

51.9%

retained YTD

3-6 Donations

-0.9 p.p.

YOY Change

70.0%

retained YTD

7+ Donations

+1.5 p.p.

YOY Change

87.4%

retained YTD

  • Donors who gave 7+ times last year saw the largest relative increase in their retention rate (+1.5 p.p., unadjusted for late data). This group is also retained at the highest level, achieving an overall retention rate of 88.4%.