Retention Rate by Donor Size
Micro
($1 – $100)
-0.7 p.p.
YOY Change
31.3%
retained YTD
Small
($101 – $500)
-0.9 p.p.
YOY Change
49.7%
retained YTD
Midsize
($501 – $5K)
-0.6 p.p.
YOY Change
61.7%
retained YTD
Major
($5K – $50K)
-0.7 p.p.
YOY Change
66.9%
retained YTD
Supersize
($50K+)
+0.3 p.p.
YOY Change
69.5%
retained YTD