Generosity AI Working Group
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Donors
DoLLARs
Retention
Organizations


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Donors
DoLLARs
Retention
Organizations


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Retention Rate by Donor Type

NEW DONOR Retention Rate

0.0 p.p.

YOY Change

18.9%

retained YTD

REPEAT DONOR Retention Rate

0.1 p.p.

YOY Change

59.3%

retained YTD

RECAPTURE Rate

-0.2 p.p.

YOY Change

3.0%

recaptured YTD

  • Nearly 20% of donors who were new to an organization in 2024 gave again in 2025. There was no change to this same rate compared to 2024.
  • Just under 60% of repeat donors (i.e., those who gave last year but not for the first time) gave again in 2025.