Generosity AI Working Group
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Overview
Donors
Time Series
By Size
By Life Cycle
By Donation Count
DoLLARs
Time Series
By Donor Size
By Life Cycle
By Donation Count
Retention
Time Series
By Donor Type
By Donor Size
By Donation Count
Organizations
By Prior-Year Dollars
By Donor Base Size
By Cause
Terminology
Methodology
Methodology Improvements
About FEP
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Overview
Donors
Time Series
By Size
By Life Cycle
By Donation Count
DoLLARs
Time Series
By Donor Size
By Life Cycle
By Donation Count
Retention
Time Series
By Donor Type
By Donor Size
By Donation Count
Organizations
By Prior-Year Dollars
By Donor Base Size
By Cause
Terminology
Methodology
Methodology Improvements
About FEP
Resources to Share

Donors by Life Cycle

NEW DONORS

-5.2%

YOY Change

28.2%

% of total donors

NEW RETAINED DONORS

-6.8%

YOY Change

9.9%

% of total donors

REPEAT RETAINED DONORS

3.2%

YOY Change

50.3%

% of total donors

RECAPTURED DONORS

-1.1%

YOY Change

11.6%

% of total donors

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  • New, New Retained, and Recaptured donors, who together made up around half of donors in Q1 2026, all saw YoY declines in donor counts.
  • On the other hand, Repeat Retained donors grew by 3.2% compared to Q1 2025.
Donors by Size
Donors by Donation Count