Retention by Donation Count – Quarterly FEP Report

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Retention Rate by Donation Count

1 Donation

-0.1 p.p.

YOY Change

7.4%

retained YTD

2 Donations

0.3 p.p.

YOY Change

19.4%

retained YTD

3-6 Donations

0.7 p.p.

YOY Change

44.6%

retained YTD

7+ Donations

-0.3 p.p.

YOY Change

88.1%

retained YTD

Donors who gave 3–6 times last year saw the largest retention gain this quarter (+0.7 p.p.), while 7+ Donation donors retained at the highest rate by far (88.1%) despite a -0.3 p.p. decline. 1-Donation donors remained the least retained (7.4%).

Retention Rate by Donor Size

Organization by Prior-Year Dollars