Retention Rate by Donor Size
Micro
($1 – $100)
0.1 p.p.
YOY Change
10.0%
retained YTD
Small
($101 – $500)
-0.5 p.p.
YOY Change
22.6%
retained YTD
Midsize
($501 – $5K)
-0.6 p.p.
YOY Change
31.6%
retained YTD
Major
($5K – $50K)
-0.1 p.p.
YOY Change
29.2%
retained YTD
Supersize
($50K+)
-0.7 p.p.
YOY Change
32.9%
retained YTD