Retention Time Series
Change in Donor Retention Rate, By Year
Donor Retention Rate, By Year
RETENTION is computed year-to-date. It represents – out of all the people who donated last year – the ratio of people who donated again this year, year-to-date.
As of Q1 2025, we have updated the way we calculate and report year-over-year changes in retention rates. An explanation of the changes can be found here.